— the maker behind Gallery Bloom
Over the years I had built a successful photography business and accumulated thousands of beautiful client images. My clients were thrilled with what I created, but when it came time to market my own business, I struggled to stay consistent.
It wasn't because I didn't know how to market. In fact, marketing had been my career before I ever became a photographer.
The problem was that I was exhausted.
After spending all day serving clients, the last thing I wanted to do was sit down and figure out what to post, arrange my feed, write captions, and keep up with the ever-changing algorithms. Even though I had plenty of beautiful content, I didn't have the energy to turn it into marketing.
When I later decided to relaunch my business after a 1.5 year break, I assumed this part would be easier. Instead, I found myself still staring at another hard drive filled with beautiful photos and asking the exact same question:
"Why is this still so hard?"
I tried every scheduling tool I could find, but none of them worked the way I work. Every single one started with a blank text box. I needed one that started with my gallery.
As a creative, I start with the visuals first, then I build a story around them.
I knew I'd be back in my bliss if I could just click a button and have a month of beautiful, cohesive marketing ready for me to review or even better, just show up on my feed.
When I couldn't find it...
I built it.